10 Reasons to Have an E-Commerce Site During COVID-19
By A Digital N.E.R.D
What Makes Shopping Online Better for You & Consumers
E-commerce, or electronic commerce, involves the selling and purchasing of products on the Internet. Today, more companies than ever are developing online shops – and some solely rely on them over brick-and-mortar stores. With so many businesses being forced to close due to the coronavirus pandemic, an e-commerce site may be your only option.
If you run any type of business and are wondering how to stay competitive during these times, now is the perfect opportunity to improve your understanding of e-commerce.
In 2019, there were 224.1 million digital shoppers in the United States, and that number is expected to rise to more than 227 million this year. Regardless of what industry you’re in, your business is bound to benefit substantially from online sales, especially with the way COVID-19 is affecting businesses all over the country. Read below to understand more about e-commerce and how important an online store would be for your company.
1. Customers Can Check Out Your Store 24/7/365
One of the greatest benefits of e-commerce is giving consumers the freedom to access your store anytime and from anywhere. Having an online store also provides the opportunity for customers to view other products and services you offer, making it more likely for them to purchase from you again. Plus, with so many people staying home due to the virus, you have even more potential to bring in profit.
2. Location, Location, Location – It Does Not Matter
It’s not easy for buyers and sellers to find each other in the physical world without the help of the Internet. Even businesses that have stores in shopping malls and other high-traffic areas face the problem that e-commerce solves – geographic area. Now with mandatory business closures, consumers have no choice but to turn to the Internet for most of their purchasing needs. With an online shop and the right digital marketing strategy, you can make it much easier for customers to find you and purchase your products, so your business can thrive during this pandemic.
3. Fewer Things to Invest in
If you’re solely opening an online store, you won’t have to worry about paying for insurance, rent, infrastructure, or a physical store. You’ll also require fewer employees, which makes setting up an online store much easier during COVID-19. One of the key reasons why many businesses invest in e-commerce is because it’s usually far more affordable than a brick-and-mortar investment.
4. Learn More About Customers Purchasing Habits
E-commerce makes it easy for you to keep an eye on what your customers buy and how often they make purchases. Having this knowledge will keep you up to date on what’s most important to have in stock and what products to launch sales on. Having the ability to consistently satisfy the wants and needs of your customers will make it easier and more likely for you to form relationships with them.
5. Cheaper To Manage Inventory Costs
E-commerce business allows suppliers to use a web-based system to automate inventory management and save on operational costs. You don’t necessarily need to hire a staff team to take inventory, nor do you need to do it yourself.
6. Offers Cost Effective Ways To Expand
You most likely won’t need to spend as much on a digital campaign as you would on traditional marketing and advertising methods. Digital marketing is typically more effective, thanks to SEO and the potential to grow your customer base. People all over the world can have access to your products with an e-commerce site.
7. Easily Display Terms & Conditions
Another important element that some companies don’t think about when creating online retail stores is access to information regarding your products, services, and business as a whole. Be sure to draw out a return and exchange policy that works for your business and reassures your customers. The great thing about an online store is that you can easily state your policies and warranties anywhere on your website. Make sure to place them on a page that your customers are guaranteed to see, whether it’s included with the product details or displayed on the shopping cart page.
8. Increased Brand Awareness
Many businesses have been forced to close due to the coronavirus pandemic. If your business relies on face-to-face interaction with customers, you will need to create an e-commerce site and a reliable digital marketing plan. This affordable investment is more necessary now than ever before if your customers cannot physically access your products or services. Having an online presence with a strategic marketing plan will help increase your brand awareness, which can help your business thrive long-term. Even if you invest in a traditional marketing campaign, it doesn’t compare to how beneficial e-commerce can be for your business and raising awareness for your brand.
9. Attract Customers With SEO ( Search Engine Optimization)
Building relationships with customers has always been a key driver behind the success of a brick-and-mortar store, but e-commerce provides many more opportunities. With the right search engine optimization (SEO) strategy, you can make it easier to increase brand awareness and find customers who are looking to buy exactly what you’re selling. It’s quite common for customers to follow a link through search engine results to a site without ever hearing of it before – that’s the beauty of digital marketing and e-commerce.
10. Overall Convenience
If you haven’t already picked up on the convenience of e-commerce, think of it this way:
A successful e-commerce site is a convenient online store that’s designed and developed well. A convenient online store makes for a better customer experience. A better customer experience makes for more satisfied customers who are more likely to recommend your business and leave a positive review online. Positive online reviews make for more customers and increased brand awareness. More customers and increased brand awareness make for a successful business.
Things to Keep in Mind
If you’re going to develop an online store, you will need to make sure it’s as cost-effective and reliable as possible – this means making the right investments. Hiring professional, experienced developers and designers for your site are some of the most critical components to achieving online business success. Because the online retail market is so competitive, your e-commerce business page will need to be quick to load, easy to navigate, and provide the most simple and convenient experience possible for your customers. After all, their convenience is your success.
An Affordable, Worthwhile Investment
Creating an e-commerce site is generally a low-cost and low-risk investment, whether or not you already have a brick-and-mortar store. If all goes well, your customers will practically be doing the heavy lifting for you. All the positive reviews you receive about your products will help drive more sales and boost your brand awareness and search engine rankings. Regardless of how long COVID-19 keeps physical locations closed, an online store can undoubtedly benefit your business well into the future.
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