As you already know, running a small business, that your time is precious, and marketing your brand can take up the majority of your time. You are probably reading this article because you have thought about outsourcing some if not all of your marketing tasks! When you decide to outsource your digital or inbound marketing to an agency (and we at Savben Digital hope you do), you will obtain many benefits- we have decided to list the 10 advantages of outsourcing your digital marketing efforts below:
1. We guarantee that your marketing won’t suffer as a result of staff problems, maternity leave or annual leave.
One of the keys to successful marketing is consistency. The common problem, of course, is that marketers aren’t robots, they’re people and people need to take breaks from time to time. In the event of staff being sick or on leave, or when a massive, all-hands-on-deck internal event throws everything else of course, marketing suffers. An example of this is content writing. You can’t afford to suddenly stop blogging for a few weeks over the festive season. If you do, Google will notice and your organic rankings will take a massive dive as a result. Opting to use an agency means that you never have to worry about staff leave or gaps in delivery. We take the worry away from you, as you already have too much to worry about.
2. You get an expert team that handles all your services.
Your employees get paid salaries, so instead of coming up with a payroll for one person, you will be paying a team of experts within the digital marketing arena who will research, create and implement marketing strategies that work. Essentially, you are paying for results, which is substantially cheaper than an employee on your payroll.
3. You have a team who are able to think outside the box.
While we are working with your company day in, day out gives us the chance to understand your business better, as there is always something that is lagging. For example, figuring out what brings your site visitors, and knowing what to optimize for your business to grow might be blurry to see. Hiring an
outsourced marketing expert can give you a new perspective of how to approach your marketing today. As our team are experienced, and are able to think outside the box.
4. We can guarantee a return on investment.
When you hire a digital marketing expert, you can be rest assured that your funds will be invested properly. Since the marketing specialist’s focus will be on generating industry related leads, they will definitely spend the time making sure you get the results you paid for, plus so much more. This helps you save time and money, while growing your business with one less thing to worry about.
5. You are updated to the latest industry trends.
Since digital marketing experts spend most of their time learning new skills and improving existing techniques and strategies, it’s fair to say they keep up with the ever changing and growing digital marketing arena. With industry connections like these, it’s easy to get help when a big and important change is about to take place in the industry at large.
6. Enabling you to focus on the core of your business.
The outsourcing of digital marketing is generally considered by companies who want to keep the process independent from the main structure of the company. This assists them in throwing ideas around and develop better strategies that are not clouded by the company itself. With the right information and access, your digital marketing agency can plan, develop and execute strategies that yield results. The key factor is being able to trust the company you hire, who will make sure you receive reports and live status updates regularly on projects.
7. You can count on us for constant optimization.
This is crucial, because, well, your digital marketing agency needs to constantly prove ROI by delivering on proposed end goals– or you might terminate your retainer or agreement! We’re genuinely interested in, and committed to, continually optimizing your strategy for the best possible results. Outsourcing your marketing means there’s less risk of stagnation or neglect.
8. You are able to do more for less.
Handling your digital marketing in-house might make it tough to use all the digital channels available to grow your business. You might need help with PPC campaigns, email lists, social media campaigns, but with one in-house employee- it’s practically impossible to create all this content. Outsourcing can let you use multiple marketing channels with ease. You can hire a graphic designer to update your website, a copywriter to handle your blog or email newsletter, and a social media expert to automate your platforms. With a variety of outsourcing services available, you can turn over single campaigns, specialized services, or even entire marketing functions to a capable third party.
9. You’re working with people who’ve been there, done that and have the experience.
Digital marketers have a vast scope of experience and are experts within their field. Most digital agencies specialize in marketing for certain industries/niches, types of clients, or specific locations, and have a resource section full of case studies to prove their expertise. What’s better than working with
people who already know the best way to achieve results for your business, with proven techniques and methods which have been tried and tested?
10. You get access to the latest technology.
Marketing departments are often technology-deprived, or they have a mixed assortment of incompatible marketing techniques. While companies have access to over 4,000 marketing technologies available to them, how do they know which ones to pick? And it’s often the case that marketing organizations are at the bottom of the IT department’s priority list, so there might be a lack of support and guidance. A performance-based marketing agency that can provide you guidance as well as implementation service and support are extremely valuable, which saves you and your business valuable time and money.
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