Caller ID is about to get a whole lot more interesting

Caller ID is about to get a whole lot more interesting.

The Federal Communications Commission has approved a proposal by the Telephone and Telegraph Association of America (TTA) that will allow telephone service providers to display company logos on Caller ID, as well as the callers’ own numbers. We think this is great news for consumers because it means you’ll be able to tell who’s calling before picking up your cell phone or landline – no more surprises!

Caller ID may have started out as a convenience feature, but its usefulness was rapidly diluted when spam callers figured out how to spoof the number. Even though your phone might say it’s your bank, airline, or a company like Apple or Microsoft ringing, the reality can be very different. Each year, many thousands of people fall for scams because they trust the person calling is indeed who they claim to be..

Caller ID didn’t keep up with the times, and because it was designed before cell phones became popular in North America, many of us never even had a chance to decide if we wanted our number displayed. The FCC is finally fixing this outdated problem by introducing Caller ID verification standards that will ensure numbers are accurate so you can feel confident about picking up the phone next time you get a call.

In the end, while we’re not entirely sure how this will all play out in terms of regulation and enforcement or what kind of effect a future-proofed system like STIR/SHAKEN can actually have on spoofing, it is something to consider. It’s worth noting that there are other steps you can take as well: screen your calls, always keep an eye on Caller ID before picking up the phone (no matter who shows up), report any suspicious activity directly to authorities—and now brands too! And if you want to stay ahead of any potential changes down the road? Stay tuned for when updates roll our way with best practices and new features from Google.

The FCC announced earlier this month that the largest voice service providers in the US  will head all activated STIR/SHAKEN – which actually consists of two standards, Secure Telephone Identity Revisited (STIR) and Signature-based Handling of Asserted Information Using toKENs (SHAKEN) – to “sign” legitimate calls. The next step there is for smaller carriers to get on board, something the FCC says it’s considering accelerating the deadline for. be required to implement and deploy enhanced Caller ID services that will show the name of a business, as well as an abbreviated phone number for certain types of calls.

What does this mean for you? If your caller is looking to make their call look like it’s coming from another company or individual (or if they’ve spoofed their actual call in some way), they won’t be able to hide behind anonymity anymore—not with STIR/SHAKEN! For more information about how can actually have on spoofing, it is something to consider. It’s worth noting that there are other steps you can take as well: screen your calls, always keep an eye before picking up the phone.

Although there are still many improvements to be made, certain features have been introduced that aim to make it simpler for you to know who is calling. One of these features is Rich Call Data, which allows the originator of the call to show an insignia on their Caller ID screen.

If Apple calls you, for example, and they are one of your favorites brands–as they probably always seem to be if you’re reading this article–you might see their logo on your lock screen as well.

Soon, you will see the logo of the company calling you automatically appear on your Caller ID screen. This new technology does not rely on a database where callers’ numbers are compared to decide how logos should be displayed. Rather, logos appear as desired by the caller from a database stored on CTIA (Cable Television & Internet Association)-approved servers managed by Registered Caller.

If STIR/SHAKEN authentication isn’t satisfied, no branding will be shown.

It’ll take a little while before we start seeing this on our phones, of course. T-Mobile has recently demonstrated a proof-of-concept, announcing what it says is believed to be the first example of RCD in action. However there’s no timeline for when it might start rolling the feature out to subscribers.

Added content here to finish this blog post; more information about brands and how they will display on your phones. 

if additional questions please feel free to ask in the comments section below or email me at [email protected]

-More coming soon-

It’ll take a little while before we start seeing this on our phones, of course. T-Mobile has recently demonstrated a proof-of-concept, announcing what it says is believed to be the first example of RCD in action. However, there’s no timeline for when it might start rolling the feature out to subscribers.”

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