How to Help Your Business Survive the Coronavirus
By A Digital N.E.R.D
The Time for Digital Marketing Is Now
As COVID-19 continues to impact people all over the world, countless companies are having to close their brick-and-mortar stores. Whether closures are due to mandated orders or the fact that everyone is staying home, now is a troubling time to be a business owner. If you don’t currently have a digital marketing strategy, now is the best time to create one.
Face-to-face businesses suddenly have barriers before them. The key to overcoming the tough times ahead involves developing a plan that allows you to stay financially comfortable, even if your business is closed.
How COVID-19 Is Affecting Companies, Big & Small
With a majority of festivals, conventions, concerts, and other large gatherings being delayed and canceled all over the United States, it’s probably safe to say the seriousness of COVID-19 is a shock to us all. Even large organizations are facing substantial financial losses because they have no way of earning back the millions of dollars they’ve invested in events or products they expected to sell. What’s worse is that many businesses need to offer refunds for many services that can no longer take place.
If you oversee a B2B company, you may be hit the hardest because you may heavily rely on regularly scheduled exhibitions and trade shows. Industries that aren’t so digitally savvy may also have less of an idea of how to go about staying afloat on the Internet.
Mom-and-pop shops that are used to obtaining new customers through word-of-mouth referrals may be in more of a bind now than ever before – even those with a high reputation. According to a recent poll conducted by the National Small Business Association, 75% of small business owners said they were “very concerned about the economic impact of COVID-19.”
Companies of all sizes are experiencing similar struggles, which is it’s vital to develop a digital marketing strategy – especially if you’re home due to the pandemic.
Take Your Business to the Internet
If you can’t bring customers to your place of business, it’s time to bring your business to your customers. Whether you already have an e-commerce business established or you don’t have anything to show for your company online, it’s time to take a new look at digital marketing and develop a smart strategy that helps you maintain a competitive spot in your industry. While the Internet serves as a competitive business market, do not feel like you have to drop out of the race simply because you’re unsure of what steps to take. Our experienced team at SAVBEN offers a number of services that can help you establish a strong presence online and adapt to the sudden changes that you and other business owners are facing.
Adapting to an Online Market
If going out and meeting customers in a face-to-face setting is typical for your business, you will need a new way to obtain new customers. You can solve this problem by opening new Internet channels via Facebook, YouTube, or other social media networks. Opening new channels is the digital equivalent of opening new doors – and if you optimize correctly and lay out a great digital marketing plan, doors will begin to open themselves for you. Because no one is sure how long COVID-19 will affect us, it is essential to understand how to make your business work online. If this pandemic leads to long-term change, you will need to know more than one way to grow your customer base in order to ensure the long-term success of your company. The online market is competitive, but it’s an even playing field. In fact, small businesses typically thrive online.
With the right strategy, you can do more for your company than you may have thought possible.
Use E-Commerce to Your Advantage
According to a survey carried out by Clutch between March 13th and March 16th, 26% of companies have already asked their employees to work from home, and 61% have encouraged employees to stay home if they’re feeling sick. In addition, more and more states across the nation are ordering the closure of all non-essential businesses and urging everyone to stay home.
As a result of this massive change, more people are likely to be spending more time on the Internet and making more online purchases than usual. Business owners are replacing time they would have spent at the office with time developing new marketing strategies for their companies.
Having to work from home also gives marketers more time to create digital strategies and learn more about customers’ buying habits. When you understand where you can find your customers online, you might learn which approaches may impact your success.
Many businesses invest in digital channels when they first start out and fall behind later on when they realize their offline networking strategies are working. If you are one of these cases, now is the best time to revisit and update your digital channels. You may need to create a new, innovative marketing approach, but all you may need to do is give your social pages and website a quick refresh. No matter what the case, our SAVBEN team can provide the digital marketing assistance you may seek.
Digital Channels Are an Essential Tool
There has been a significant rise in the use of live social platforms because the number of people staying indoors is rapidly increasing. Many organizations have jumped on this opportunity by offering 3D virtual tours and live streams of concerts and other big events. Live streaming platforms, along with other digital channels, provide several opportunities for you to develop your business online, regardless of what industry you’re in. With so many people home now due to COVID-19, you may have a higher chance of expanding your customer base now than ever before.
If you think live streaming would be helpful during this time and in the future, you may wonder which platforms will benefit you. This is a fair question, as there are numerous options out there, and only so many are used for business. Last month, Dacast released an article that covers the top live streaming platforms for professional use. In this article, Max Wilbert provides excellent information about each of the ranked platforms to give you a better idea of which one may work best for your company.
Using the Right Approach
Coronavirus (COVID-19) has seemed to affect everyone – directly and indirectly – over just the past couple of months. While it’s hard not to worry about the future of your business, hearing the words “closed until further notice” is daunting. One of the most challenging things to adapt to is how quickly everything is changing. However, if your company uses the right approach to digital marketing, you can establish a strong presence online that provides long-term value even after the pandemic is behind us.
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As COVID-19 continues to impact people all over the world, countless companies are having to close their brick-and-mortar stores. Whether closures are due to mandated orders or the fact that everyone is staying home, now is a troubling time to be a business owner.