What is a digital marketing agency?

By A Digital N.E.R.D

What is a digital marketing agency?

If you’ve considered promoting your business online, then you’ll most likely need to hire a digital marketing agency. With the increasing number of internet users on their mobile devices, it’s important to boost your online presence. But, what is a digital marketing agencies role? Is it worth the money, or is it something you can do yourself?

Let us drop some knowledge on you...

Social Media Advertising and Management

It’s difficult to stay relevant in today’s market without an active social media campaign. Recent studies show that nine out of ten businesses in the United States use social networks for marketing. These statistics should come as no surprise since the majority of Internet users expect brands to engage with their customers.

Digital marketing agencies manage your social media profiles on your behalf, with a surplus of industry tools. In order to shine it’s best to have your social media posts well designed, with short and catchy copy that send a clear message. A digital marketing agency would have experienced, creative social media managers that produce high-quality content and engage with your followers.

Most importantly, SAVBEN web design & digital marketing agency can take care of your advertising. That includes spreading your budget over several campaigns, targeting the right people, and directing the traffic to your website.

Digital Advertising

Research shows that 77% of Americans shop online (based on an article from Selz). But, before your customers buy something, they perform online searches. This is where you benefit from Google ads. Google search ads empower you by reaching your potential customers while they’re searching for a certain keyword related to your business.

So, let’s say you run a print shop store in Los Angeles. Your goal is to show up on Google search when someone types “print shop in LA.” You can pay Google to show your website in the top three results every time someone searches for these keywords. This may sound simple, but it requires a lot of attention to detail and optimization – the competition on Google is relentless, and Google ranks these ads based on a complex algorithm.

Most if not all digital marketing agencies have digital advertising experts specialized in Google advertising. The digital marketing agency manages your campaign(s) in order to get the best return of your money. Furthermore, the world of Google ads doesn’t end with search ads. You can also take advantage of display ads, video, YouTube, and shop ads that are also a part of the Google network. Managing all of these campaigns at the same time can be overwhelming, so having an agency do that for you might be the best idea.

Website Development

If you run an online business, having a well-designed website with clear information structure should take precedence. Digital marketing agencies typically have a team of programmers and UX designers with extensive website portfolios. The agency can develop or redesign your website to meet industry standards and provide your visitors with the best online experience.

Although, you may have a new website that doesn’t require changes, the digital marketing agency could go through it and give you some pointers. You’d be surprised how quickly a website can grow old.

Content Marketing and SEO

Some agencies offer content writing as an additional service. What this means is you can hire an agency to optimize your blog, write whitepapers, e-books, articles, and web content. Most agencies optimize your content to meet SEO standards, so your articles can show up on Google organic searches, without spending a dime on ads.

This could be a good option if you want to position yourself as an industry expert. Well-written, useful articles exude professionalism.

Measuring, Optimization, and Reporting

Possibly the greatest object about a digital marketing agency is its ability to measure and track results. With digital marketing campaigns, you can track how much money you have invested and exactly what you have received in return. All digital marketing campaigns are measured, and constantly optimized to get the best results.

The digital marketing agency uses this data to learn more about your industry and audience in order to improve all future campaigns. Agencies either have monthly or weekly reports that explain in great detail how your campaigns have progressed. Another important benefit is you always have someone to explain in great detail.

Bottom Line: A Digital Marketing Agency Is:

An asset.

Now take in mind that few agencies provide all of these services. In fact, some agencies will openly admit that they have a very narrow areas of expertise.

Want to learn more about what a digital marketing agency can do for you? Contact our team at 323-387-3067 or schedule a complimentary consultation here.

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